While bigger artists are insulated from these inequalities, everyone else in the music industry is not so well protected. Furthermore, 78% of all music that is streamed on Spotify is controlled by three record labels plus Merlin. The labels, who receive around 52% of the revenue for each stream, pay artists a royalty that can fluctuate from 15 to 50 percent.
First, Spotify takes home a percentage of its monthly distribution fee, and then distributes the rest to the labels. Spotify and the major record labels have benefited the most from this transformation of the music industry. However, numerous critiques have been levelled at Spotify claiming that it has only exacerbated inequalities in the music industry. The number of songs and artists on the platform is increasing at a swift rate, with Daniel Elk, Spotify’s CEO, stating that as many as 50 million artists (plus podcasters) could be on the platform by 2025. An astonishing 60,000 songs are added to the platform every day, offering artists the chance to gain exposure and build a fan base. One of Spotify’s stated goals is to democratize the music industry by allowing more and more artists and songs to have a place on its platform.
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